Web Giant Google and Yahoo Tie Ad’s Knot
In an unprecedented move by Yahoo to resurrect the company after the failed negotiations with Microsoft regarding the future of the firm, Yahoo Inc. has signed a deal with its previous rival Google signed an agreement to boost Yahoo’s online ad revenues by allowing them to place ads on Yahoo’s site. This gives social bookmarking a bigger area of cover that was previously owned by either of the two. Combining their resources allows better reach and offers another blow to Microsoft who is desperate for a piece of the Ad market that Google dominates. The move by Microsoft to obtain Yahoo was in hopes of getting a search engine company on the side of the software giant. The failure of negotiations, which was closely followed by the whole world resulted in much discontent with Yahoo and disbelief from Microsoft that even they couldn’t use muscle to get their hands on the search engine company. The power of Microsoft is decreasing day by day and their days as one of the most influential software giant is truly numbered.